Marc and Corbett explore how AI is transforming marketing, advertising, and content creation, its impact on jobs, and the future of AI-generated media.

About the Episode:

Marc and Corbett discussed the integration of AI into various industries, including marketing, advertising, and content creation, and its potential impact on job markets and the entertainment industry. They also explored the rapid development and adoption of AI tools, the potential for AI-generated content, and the future of natural language commands in technology.

About the Guest:

Corbett Drummey is VP of brand collaborations at Lightricks, where he drives strategic partnerships between Lightricks and brands, leveraging technology to enhance and accelerate marketing and advertising campaigns. He also oversees strategic marketing for Lightricks’ AI-powered storytelling platform, LTX Studio. Corbett was co-founder and CEO of Popular Pays, the industry-leading software company that enabled an agile approach to advertising, which was acquired by Lightricks in March 2022. Corbett made the 2018 Forbes 30 Under 30 in marketing and advertising and is an alumnus of Y Combinator (W15).

Website: https://www.lightricks.com/ltxv

Linkedin: https://www.linkedin.com/in/corbettdrummey/

Timestamps:

00:01:20 – Episode Commences
00:05:45 – Initial Interest in Marketing
00:10:26 – Social Media’s Impact on Advertising
00:16:30 – Is Advertising Spreading Misinformation?
00:22:36 – How much benefits does an Marketing brings to the Customer?
00:24:46 – Traditional Vs Modern Advertising
00:29:20 – The Job of an Marketing Agency
00:36:00 – AI Impacting the field of Advertising & Marketing
00:40:50 – How Clients getting benefits from Advertisment
00:49:28 – The Next Step of Advertisement & Marketing in the Near Future
00:55:12 – Episode Concludes