In this episode, we explore the essential and historic role of advertising, the transformative impact of AI, and what the future holds for advertising jobs and human creativity in a rapidly changing landscape.
About the Episode:
In this episode, we delve into the evolution of advertising, one of the oldest professions, and discuss why it remains an essential part of our world. We explore how AI is reshaping the industry, from targeting to content creation, and what this means for advertising professionals as their roles evolve. We also consider the future of advertising, examining the potential for AI-human collaboration and the skills that may define successful advertisers in the years to come. If you’re interested in how AI will impact creativity, human roles, and the direction of this influential field, this episode offers a thought-provoking look into what’s next for advertising.
About the Guest:
Hikari Senju is the Founder & CEO at Omneky. He is a computer science graduate from Harvard University with a passion for technology and design.
He founded his first startup, QuickHelp, an on-demand tutoring app, which he later sold to Yup.com and became their Head of Growth.
During his time at Yup.com, Senju observed inefficiencies in content spending and the potential of AI in advertising, which inspired him to establish Omneky in 2018.
Senju’s background in computer science, entrepreneurship, and his experience with AI technologies led him to create Omneky, an AI platform that generates, analyzes, and optimizes personalized ad creatives at scale.
Social:https://www.linkedin.com/in/hikari-senju-63780199/
Website:http://www.omneky.com
Twitter: Omneky (@omneky) on X
Timestamps:
00:01:20 – Episode Commences
00:05:45 – Initial Interest in Advertising
00:10:26 – Social Media’s Impact on Advertising
00:16:30 – Is Advertising Spreading Misinformation?
00:22:36 – How much benefits does an Advertisement brings to the Customer?
00:24:46 – Traditional Vs Modern Advertising
00:29:20 – The Job of an Advertising Agency
00:36:00 – AI Impacting the field of Advertising
00:40:50 – How Clients getting benefits from Advertisment
00:49:28 – The Next Step of Advertisement in the Near Future
00:55:12 – Episode Concludes
