About The Guest

Christopher P Willis is Acrolinx’s Chief Marketing Officer, responsible for all aspects of the company’s Marketing strategy. Christopher is a specialist in Content Governance, AI and pipeline management with over 20 years of experience growing companies in the technology sector. Before joining Acrolinx, Christopher held leadership roles in marketing, creative, technical, and business development at companies including Perfecto, Pyxis Mobile, KPMG-CT, ModelGolf, and Cambridge Technology Group. Willis is a recognized thought leader in the areas of AI, DEI and Content Governance, and is active within industry groups dedicated to the growth and health of Marketing Technology and the verticals he serves.

Christopher is a dynamic, captivating and knowledgeable speaker, with insightful stories from his many years working with some of the biggest tech names in the world, including Google, Facebook and Twitter. Some of his thoughts on the importance of content governance and brand alignment today are incredibly valuable and actionable for a range of audiences in tech, operations, leadership and brand alignment.

Acrolinx Website: https://www.acrolinx.com/

Linkedin: https://www.linkedin.com/in/cpwillis/

About The Episode

If you work for any business today, one of the key activities is creating content for potential clients and customers to digest so they understand what service or product you are offering. However, as you’ll hear in today’s episode with the modern platforms at our disposal, the amount of content is so vast that many organisations often don’t have a coherent way of communicating their message. With the advent of Artificial Intelligence programmes, how might the challenge of content creation be tackled? My guest for today’s podcast Chris P Willis, Acrolinx’s Chief marketing Office will elaborate on how content creation has changed over the last decades, how AI can play a role in not only benefiting an organisation’s communication strategy but also how jobs will be transformed as a consequence of adopting this powerful technology. And he answers the question of whether AI will be creating all the content for the organisation of the future. 

Christopher P Willis is Acrolinx’s Chief Marketing Officer, responsible for all aspects of the company’s Marketing strategy. Christopher is a specialist in Content Governance, AI and pipeline management with over 20 years of experience growing companies in the technology sector. Before joining Acrolinx, he held leadership roles in marketing, creative, technical, and business development at companies including Pyxis Mobile, KPMG-CT, Cambridge Technology Group, and others. Chris is a recognized thought leader in the areas of AI, DEI and Content Governance, and is active within industry groups dedicated to the growth and health of Marketing Technology and the verticals he serves.`